WordPress Search Engine Optimisation with Yoast

Posted on August 29, 2013 by Simon Thompson

SEO (Search Engine Optimization) Infographic Concept 01

Yoast is one of the most popular free WordPress search engine optimisation software packages for the widely-used content management system.

WordPress is the engine room behind millions of web sites worldwide, and comes as free open source software for web site owners.

To add usability and management functions to WordPress, developers code extensions called plug ins.

Yoast is one of the best known and among the most popular WordPress search engine optimisation plug ins.

The software gives content managers a simple and easy to follow interface to complete:

  • Page titles
  • Keywords
  • Content description

The plug in analyses blogs, pages and articles to test for keywords, then offers suggestions to improve WordPress search engine optimisation to make the page rank higher.

This web site uses WordPress with the Yoast plug in to increase page ranking.

Content that properly utilises the focused keywords gets a green light on publication, while pages that could do better come with amber or red light and hints on how to improve the search engine optimisation.

More complex WordPress search engine optimisation tasks are also built in, like 301 redirects, canonical URLs, sitemap tweaking and settings for allowing robots to index pages.

If you run a WordPress site, Yoast is available by searching plug-ins via the Add New tab in the dashboard plug in menu.

Alternatively, web masters can go to the Yoast web site and download the latest version of the plug-in.

“For quite a while now, our WordPress SEO plugin has had a page analysis function baked in. The name is misleading, which is why I’ll be changing it soon, as it’s actually not page analysis, but content analysis. If you give it a focus keyword to test for, it analyses the content of your post and gives you hints and tips on how to improve it,” said Joost de Valk, who developed the plug in.

Relying on Yoast or similar search engine optimisation plug ins will not solve all a WordPress web sites page ranking problems, but working to the checklist and completing each section before publication is good practise for any marketer or site owner. Here is a list of the top 5 WordPress plugins for SEO.

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