So you’ve just finished writing your compelling blog post, but what about blog optimisation and how to promote your blogs. It’s not enough that you poured your passion into developing engaging content, without effective SEO, blog posts will remain known only to you and your website visitors. This article offers 10 ways to promote your blog effectively and efficiently to maximize all the established tools already at your disposal.
Include a link to your blog on all your social networking profiles
When you have created a blog for your business, the first thing to do to promote it on social networks is to make it visible. Simply update your existing profiles of your various social networks to include your URL (the address of your site) in a visible place, as in the “About” section; or, if you create a new social media profile, remember to include the link to your website during the registration process.
If you plan to include sending a regular newsletter, take the opportunity to increase enrollment by informing your readers in the newsletter. For example, you can use a card with a Twitter application form to encourage your Twitter followers and other users to share your most powerful content.
Schedule your tweets to drive traffic to your blog articles
Although you can not give a detailed description of your content in 140 characters, publish a link on Twitter is a great way to inform your followers of the release of a new blog. Using the content of your blog on Twitter has many advantages. First, it diversifies your feed and shows your authority in your area of expertise in a superior manner than simply retweeting content from other sources. For new followers, tweeting promotional content can notify them that your company has a blog, and encourage them to find out more information. For the rest of your audience, the Twitter account of your brand can act as a monitoring tool because seeing these tweets notifies users that you have published a new article on your blog.
Many content management systems have the ability to install a plugin that automatically tweets the title of the new article, followed by a shortened link. While this may be a useful tool to save time, it could affect the amount of traffic from Twitter. The messages automatically sent are easy to identify, and therefore, easy to reject. To promote your blog on Twitter, the best practice is to compose and schedule your tweets in advance. This allows you to write tweets strategic, including all the necessary elements, such as hashtags (#), mentions (@), photos or videos, to produce the maximum commitment and click rates. Finally, remember to shorten the URL of your blog posts to meet the limit of 140 characters.
If you keep track of the content published on your social networks – with a timetable for example – you can also divide the number of tweets you post to each of your blog posts to maximize the visibility of your content the more efficient. This can be a good strategy to help increase traffic old blog posts, especially if they are still relevant. Blog optimisation is a skill that needs to be mastered in order to promote your blogs effectively SEO and blog posts go hand in hand.
Schedule your posts on Facebook
While tweets allow you to only share a short quote or preview the content of your blog, Facebook allows more creative ways to promote it. Studies have shown that messages telling the story of the brand are more compelling than ads and the purely promotional materials. Today, with algorithm changes, Facebook discourages over-advertising techniques, it is now essential to show the added value in the promotional content.
As with Twitter, the best way to promote your blog on Facebook is to schedule messages in advance. Take care not to publish the same content on both Facebook and Twitter at the same time, to avoid the risk of appearing as spam to users who follow your accounts on both networks. If you choose to promote the blog post on both channels, write the message according to the format respectively.
Pin your posts on Pinterest
Pinterest is often overlooked when it comes to promoting the written content because the pins are anchored in the images. In reality, the pins function as a header image of your blog post: they are a visual element that highlights the value of the written content. The leaders of the media industry, such as the New Yorker and Vanity Fair, have a very active presence on Pinterest – so your users can too!
Besides being a great tool for businesses, Pinterest offers an excellent platform to organize the content of your blog theme. You can create separate display panels for the frequently discussed topics in your blog.
Share the content of the blog on LinkedIn groups
As LinkedIn has its own platform to host the written content, to promote your blog entries by simply re-releasing on the network is not recommended. While this potentially helps you to reach new audiences, it drives traffic out of your blog – and that’s where you want the majority of your visitors go. If you want to have a presence on LinkedIn, select a few blog posts to reuse, and include links to the original article that is on your blog at the beginning and the end of the copy of the message on Linkedin.
Promote your blog content in communities Google+
Similar to LinkedIn groups, communities gather Google+ user groups that share a common interest. The difference is that, LinkedIn and vocational guidance assumes a certain level of expertise, Google+ communities welcome lovers of all levels – that’s why it’s important to share your content with them to increase the scope and diversification your audience.
If you have never used the Google+ community, you can view the most popular groups, and the search for a community on the homepage. When you find the community that shares your interests and expertise, you can ask to be a part by clicking on the red button above. Moderators will send you an invitation, and you can start posting. The same rules apply as for LinkedIn groups – providing value, no spam, and publish in moderation.
Use the leverage effect of discussions on Twitter to get new visitors to your blog
The microblogging network is an excellent platform to connect with people in real time and monitor conversations with a hashtag (#) specific. In addition, Twitter chats are public, so that all the tweets sent during conversation are readily available to other users.
So if you are in a Twitter conversation you can include links shortcuts to your blog to illustrate a point. Because Twitter messages are limited by the number of characters, developing a topic with a blog post will not be considered a faux pas. And, thanks to the public nature of the discussion, the link can be viewed by Twitter users who are not part of the discussion – but that may still be interested in what you have to say. Twitter is the ideal tool for maximizing blog optimisation to promote your blogs. Master the art and science of effective SEO blog posts.
Organize a Google Hangout
If you are looking for a more personal way to connect with readers of your blog, you should consider hosting a Google Hangout. Choose a topic that resonates with your audience to invite your readers to discuss in more detail and in real time.
Use the forums to share your blog content
Most people read blogs to find an answer to a question, or a solution to a problem they might have – that kind of thinking should already help you find inspiration for your blog.
Most posts in forums are expressed in the form of a question which is perfec to share information via blog posts. Answer the question to the user first, then post a link to your blog post as an example to illustrate your answer in more depth and detail.
Ask other bloggers to mention your post
Building solid relationships with other bloggers in your niche and asking them to blog about or link to your post can be a great way to maximize your total reach. First, try promoting some of the influential bloggers content to your own list or subscribers in order to give some good faith value up front. Reciprocating promotional efforts delivers huge payoff down the road in the form of high-quality backlinks and a significant boost in search engine rankings, blog traffic and overall total subscribers. Blog optimisation is a critical component to promote your blogs effectively and efficiently to the right target market that will consume your SEO blog posts.