‘How to become a SEO professional’ is one of the most popular Google searches – type the words in to the search engine and Google will come back with a results page like this:
The text ringed in red means Google has found more than 5 million pages matching the term ‘how to be a SEO professional’ in the unbelievably fast time of 0.38 seconds.
Of course, some little code robot has not scooted off from your browser and searched billions of pages around the internet and come back with the results in around the time you take to snap your fingers – and then ranked them in priority based on content as well.
Google keeps some close secrets – the two biggest are that famous algorithm that ranks pages and just how much computing power the search engine has available.
The internet is huge and the processing power required to analyse and score billions of pages is mind-boggling.
Google and Yahoo stopped bragging about the number of pages trawled some time back – but Google did hint a while back that their database recognised more than a trillion domains.
Different virtual worlds
The truth is your internet is different from mine.
What we see online is tailored to the search terms and information web sites know about us – collected from usage data, like cookies, shopping histories and profile information.
The pages we see are personalised according to what Google, Amazon or whatever site you are looking at according to your displayed and tracked preferences.
These preferences are matched terms – like our ‘how to be a SEO professional’.
Google took the words ‘SEO professional’ and ran them through the database, first to find the exact phrase, then to find similar terms like ‘SEO’ and ‘professional’, and on the way no doubt threw up ‘search engine’ and ‘optimisation’.
Now here’s a tip for SEO writers – Google watchers reckon synonyms or ‘long tail keywords’ make up around 70% of search results.
Bold SEO moves
That means stuffing pages with primary keywords is not the only ranking solution – think about related terms that will add points to your page rankings to move them up Google search results.
Where the keywords fall on the page and the emphasis they are given by designers count as well.
A bold page title keyword should give more page ranking value than the same word in body type buried in a 1,000 article.
The message is write relevant and informative content for your web site for your readers and let the relative terms shake themselves out as you write instead of trying to manipulate Google’s algorithm in your quest how to be a SEO professional.
By the way, I’ve highlighted the article keywords to show how to mix them in the text like an SEO professional.