Building quality website links

Posted on July 8, 2015 by Simon Thompson

Building quality website links

For newbie bloggers out there, it may seem kind of confusing trying to acquire quality natural links to grow your website organically. It’s important to always remember that SEO in general is a marathon, not a sprint, a cliche overused, we know, but still definitely linked to this contest – pun intended.

Like anything else in life, who you are linked or connected to says a whole lot about you. In the Google dominated internet world, links are a highly influential factor in search rankings. This article provides strategy and direction with valuable information that you can implement straightaway.

We must also point out to do things the right way, avoid the black hat strategies of trying to buy links like so many have done, only to be penalized by subsequent Google updates. It’s always best to keep an eye on the big picture- the long term, like building a house, you need to lay down a strong foundation. For your web property, you want to build your links organically and naturally to set a solid platform.

Below are eight of the best ways to acquire those all important links.

1. Blogging

Without doubt, setting up a blog and consistently writing targeted keyword rich content is the number one SEO activity for your website. This is no longer something to debate, blog content will improve your chances to compete in the search engines many times over and draw links from other blogs and sites that syndicate content. The key is to identify lucrative niche longtail keywords to compete for.

2. Guest post on both relevant and non-relevant blogs

Guest posting on relevant blogs has long been considered smart strategy for link building. But smart newbies can seek a competitive edge by approaching bloggers in different niche industries too. This is because you are not seen as competition, and you could offer something new and unique to a new market.  If you seek to build a connection with the webmaster, it can open up doors. Make certain that you get to place a link back to your site in the body of the post and look for blogs that are well read. You might also look for other local blogs using a tool like Placeblogger.

3. Participate in forums

Become an active participant in forums. Establish your authority and encourage people to exchange links. When people see that you provide value, they would be more than glad to help you out, veterans have all been there, they don’t mind assisting newbies find their feet as long as you put your best foot forward.

4. Submit posts and articles to directories.

Not only should you submit to relevant and niche article directories for your space, but also other directories too. In link building, you need relevant niche links as well as other links with authority which can be out of your direct niche, but also bring authority and trust factor. Submit articles to ezinearticles.com, Articlesbase.com, Suite101.com, Buzzle.com, cafe mom, tumblr, livejournal etc.

5. Write social press releases

It’s important to write Consistent news releases for even seemingly minor events. Any news is good news, no matter how small or insignificant, the trick is for you to find a way to make it newsworthy, a little creativity and ingenuity needs to come into play. There are many press release options both free and paid, consider the advanced social features of tools like PRWeb or Pitch Engine. As an added bonus, print your press releases off and send them via mail to your clients and network, you’ll be surprised how much bounce you get from this little contact tactic.

6. Leave lots of relevant comments

Leaving relevant comments boosts your overall web foot print. You have to become a regular commenter to get the webmaster’s attention. By adding real value in your comments, you attract attention, not only can you get links from that particular website, but other webmasters who also comment on that platform will want to link to you on the strength of your quality commenting.

7. Establish profiles

There are hundreds of places you can create social profiles on the web and most allow you to place numerous links back to your site. You probably won’t get a ton of juice from the search engines for these because many are what are called “no follow” links, but some are not and many will build extra pages and links for the big picture. You should be claiming this real estate and filling it with content and brand assets as a rule. You can even use a service like Knowem that will create hundreds of profiles on lesser known networks.

8. Incorporate social bookmarking

Social bookmark sites such as delicious, digg, reddit and StumbleUpon offer great ways to create valuable links and search engine juice. By bookmarking and tagging your blog posts for relevant keyword topics your content may be found by the millions of folks looking for topic related to your tags. This can often lead to tweets and posts pointing out your content.

By creating a strategic and systematic approach that allows you to focus on a couple of these items each and every week you can begin to establish hundreds of links to your web pages and virtually lock out the competition for your key terms.

Finally, you should also go to SEO Moz or Majestic, and then check out the links of your closest competitors and also contact them too.

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