Building trust with your customers is a cornerstone of search engine optimisation.
If you fail to deliver confidence to your prospective customers that your site is trustworthy and can deliver the goods or services they want, then you are dead in the water.
So before you trip the launch switch, it’s worth asking yourself the same questions as your customers will have in mind when they first come to your web site.
Five simple questions should make up your mental checklist –
- Is the information on this website relevant, informative and trustworthy?
- Is the content on this web site written by someone who knows what they are talking about?
- Is the content well-written, without spelling and grammatical errors?
- Would you give this website your personal contact information and credit card details?
- Is the content original?
If you answer ‘no’ to any of these questions, then you have got some trust issues over your content.
Don’t sit at your desk in denial – if you have any doubts test market your site to a few friends and brief them to tell you what they really think, not what they consider you may want to hear.
You want honest opinions.
The tide has certainly turned for search engine optimisation in recent years as Google and other providers have turned the screw on shady operators and content farms.
Inbound marketing is the latest big thing – and that involves gentle persuasion by providing excellent content that resonates with web users.
Lowering standards with poor design and poor content is unlikely to see a good flow of traffic to your site.
Search engine optimisation is still important, based on a bedrock of sound keywords, well-written and informative content and a basis of trust between you and your customers.
Trust me hear – if you don’t keep up your end of the deal, you might as well shut up shop now.