An anchor page aligns content and keywords into a seamless honeytrap that gives visitors the information they want about the products or services they are seeking.
The problem is that writing articles around the same list of keywords can lead to confusion for search engines.
Search engines can analyse web site pages to identify what they are about, but might have problems ranking pages with the same keyword terms.
The solution is anchor pages.
If your web site analytics keep throwing up high numbers of searches for the same keyword term, then you need a specific anchor page on your site as a place for those visitors to land.
Effectively, an anchor page is a guide, FAQ or other detailed information that relates to a specific keyword
Once that page is written and posted, any future pages about that keyword topic can link back to that page as a backgrounder.
The anchor page gives order and hierarchy to a web site.
The keyword becomes a hub centred around the anchor page. New articles, blogs or product pages come down the hierarchy as related pages.
So how do you know what terms will become anchor pages?
If you know your stuff, you probably already know the main keyword search terms for your site.
Many webmasters are not so fortunate and see the keyword topics for anchor pages growing out of their search term data. Often the search terms that bring the most traffic and the best conversions are not even keywords the webmaster has considered.
What do you do with an anchor page?
If you are running pat-per-click or other advertising on the anchor page keywords, then direct the traffic to the page.
Consider shifting the keyword into the menu as a click-thru from the home page and definitely include the term as a blog category and tag.
Think about shifting the anchor page term off as a sub-domain hub
Structure content with anchor pages
Write content that resonates with keywords and be ready to be flexible with your list of terms. Whatever list you start with, a few months or years down the line, those anchor page words will start to push their way to the head of the list and they are your SEO gold.
Structure your content around anchor terms to consolidate your page rankings and increase traffic.