Building up your page rank

Top 10 Tips for Building Up Your Page Rank

Building up your page rank is necessary to boost your website rankings. Like most SEO strategies, there is both the right way to go about it and the wrong way, with short cuts and hidden paths, everything in between. But in a nut shell page rank is a link analysis algorithm which is used by search engines to determine relative importance of your link within their database. Page Rank is calculated by various algorithms made by search engines such as number of links on your site and the quality, trust and authority factor of those links. It comprises of backlinks, inbound links, internal links, external links etc.

Age old Domain Names

Understanding the role of Age old domains

Age old domains are an important consideration to be aware of for all you SEO newbies out there, it’s crucial to understand the reasons why Google attributes more weight to older domains. In the world of SEO, older domains maintain a competitive advantage in the eyes of Google since they have been there, done that.

Promote your blog

How do you promote your blogs?

So you’ve just finished writing your compelling blog post, but what about blog optimisation and how to promote your blogs. It’s not enough that you poured your passion into developing engaging content, without effective SEO, blog posts will remain known only to you and your website visitors. This article offers 10 ways to promote your blog effectively and efficiently to maximize all the established tools already at your disposal. Continue Reading →

How to elevate your blog

Elevate your blog promotion strategy

Are you frustrated by all the energy and time you devote to your blog only to be neglected by the search engines. You are certainly far from alone. Everywhere you may go online, you find out how people are saying that blogging is dead. Continue Reading →

The aftermath of Mobilegeddon

Mobilegeddon – the aftermath

“Much ado over nothing,” – an acceptable way to define Google’s mobilegeddon fallout. Or pehaps we should say “much ado over a little something.” Even the great Shakespeare would have been thoroughly amused by the entire spectacle. Was Mobilegeddon hyped out of proportion? As Sarah Palin would say, you betcha! Did internet marketers, bloggers, SEO experts everywhere work tirelessly to feed into the hype machine – absolutely yes! Continue Reading →

Google Algorythm updates

Keeping up with Google Algorythm Updates

Keeping on top of every change in Google algorithm updates can be a full-time job for any webmaster. Each update impacts SEO in different ways and may necessitate changes to avoid losing your hard-earned place in search results. Continue Reading →

The Dos and Donts of Content Writing for SEO

Search engine optimisation is no longer the luxury that it once was. Today, content writing for SEO is one of the core contingencies for building and maintaining an audience in the cutthroat market environment of today. Continue Reading →

How to Manage the Keyword ‘not provided’ Nightmare for Organic Traffic

For online marketers, the recent disappearance of keyword data in Google Analytics has been the biggest SEO nightmare of the year. This is a big deal because it has meant the loss of digital intelligence and the ability for marketers to understand visitor intent. Continue Reading →


The Google Hummingbird Update: The Facts

As when Google makes any type of algorithm update, a lot of website owners are concerned about Hummingbird and how it will affect their search engine rankings. If you are a website owner, you might be worried about how your site will be affected as well. Continue Reading →

See how your SEO Ranks in Google Search from Anywhere

SEO Global For Google Search is a neat extension for web masters who want to see how search results look from anywhere in the world. Continue Reading →

Title tags

Why Title Tags are more than Titillating for SEO

Title tags derive from mastheads in old school print newspapers and magazines. Continue Reading →

web site links

Bounce Back from a Low SEO Page Ranking

If you are working to make a web site SEO friendly, page ranking is not the only test – view the pages on different devices to see how they lock and load. Continue Reading →

search engine optimisation SEO

How Googles Disavow Tool can Break Bad Links

Links to a web site can drag down page ranking as search engine interpretation of the quality of the link may change over time – but Google’s disavow tool can come to the rescue. Continue Reading →

How It Works

Download Free Images For Your Web Site

Web sites need images and visual content, but finding a source of free images is a worry for web masters.

Nicking images from other sites is a no-no – it’s tantamount to plagiarism and stealing content. Continue Reading →

WordPress Search Engine Optimisation with Yoast

Yoast is one of the most popular free WordPress search engine optimisation software packages for the widely-used content management system. Continue Reading →

What is Search Engine Optimisation for a Web Site?

Search engine optimisation (SEO) is all about ranking well in a search engine’s organic index.

The organic index is the list of web sites the search engine returns when the user types key words into the search box. Continue Reading →

in-depth content

Google Takes a Look at in-depth Content

Google is rolling out another major search engine optimisation change that pushes in-depth content nearer to the top of page rankings.

The search giant reckons one in 10 users go online to research broader  in-depth content topics, while the other 90% want a quick answer to a straightforward question. Continue Reading →

inbound marketing

Linking Inbound Marketing with SEO

Search engine optimisation linked with inbound marketing is an unbeatable lead generation strategy for many businesses.

Some of the statistics about how inbound marketing can stimulate business are startling. Continue Reading →

seo and usability

Beyond SEO – Content, Design and Usability

The big question for marketers is once you have worked on your search engine optimisation to the nth degree, what comes next?

After all, every marketer and webmaster worth their salt are on the SEO treadmill of tweak, analyse and tweak again. Continue Reading →

anchor page

Structuring Web Content with Anchor Pages

An anchor page aligns content and keywords into a seamless honeytrap that gives visitors the information they want about the products or services they are seeking. Continue Reading →

seo and usability

Looking at Keyword Lists from a New Perspective

A new search engine optimisation idea looks at keyword lists from a different perspective. Continue Reading →

inbound marketing

Simple Tips for WordPress Search Engine Optimisation

Here are some tips for WordPress search engine optimisation that take just a few minutes to set up. Continue Reading →

How Much is Page Rank Worth to a Web Site?

The burning question for businesses and marketers is whether search engine optimisation is worth the money. Continue Reading →

seo and usability

SEO Basics for Optimising Web Site Content

Checking website SEO basics regularly is all about the good stuff you can do to make your pages rank higher on search engines. Continue Reading →

How It Works

Checking if your Domain is on a Website Index

If you want your site seen on the internet, the first thing to do is find out if anyone can see what you have to show them by checking if you are on a website index. Continue Reading →

search engine optimisation SEO

Google Penguin 4 rolled out in War against Web Spam

Search engine goliath Google has triggered another assault on web spam sites by rolling out the latest Google Penguin 4 algorithm update. Continue Reading →

inbound marketing

SEO is letting your Customers Trust you can Deliver

Building trust with your customers is a cornerstone of search engine optimisation. Continue Reading →

seo and usability

Writing Product Descriptions for SEO

Writing  product descriptions is an art that links in to any online store’s search engine optimisation. Continue Reading →

anchor page

Guest Blogging FAQ for Webmasters

Guest blogging is fast replacing link building as a strategy for search engine optimisation and improving page ranking. Continue Reading →

search engine optimisation SEO

Top 5 SEO Mistakes

The internet has no shortage of so-called experts offering search engine optimisation advice, but when one of the world’s leading experts offers some tips about SEO mistakes, it’s time to listen. Continue Reading →

seo and usability

Generate Evergreen Content from Qualified Keywords

Keyword research is one of the foundations of search engine optimisation – but many web marketers fail to qualify their terms. Continue Reading →

Social Media

Usability is the Silent Partner of SEO

Search engine optimisation (SEO) is one of the ways to generate traffic for a web site – but usability is just as important if you want to keep those hard-won visitors on your pages. Continue Reading →

seo and usability

SEO on a Shoestring for Small Businesses

Search engine optimisation (SEO) is great if you work in a web team and have hands on deck to keep up with all the tasks – but what if you are a small business and one-man band without the resources of a larger company? Continue Reading →

inbound marketing

Keeping Track of your Rivals with Competitor Analysis

Search engine optimisation is not only about making the best of your own web site, you have to know who your rivals are and how they are performing as well by keeping on top of competitor analysis. Continue Reading →

search engine optimisation SEO

Search Engines – Who are the Biggest and Best?

Most searches can be carried out through search engines and websites, so do web masters have to keep many masters happy or do they just need to follow Google’s strict rules? Continue Reading →

Google Panda

Pandemonium as New Google Search Update is Revealed

Google search update: just when web masters thought their sites were safe from another traffic mauling by Google, the search giant has signalled another algorithm change. Continue Reading →

Search for Google servers

How Google Searches for a SEO Professional

‘How to become a SEO professional’ is one of the most popular Google searches – type the words in to the search engine and Google will come back with a results page like this: Continue Reading →

How It Works

Web Masters Focus too much on Page Ranking, says Google

Web masters and online marketers can over focus on SEO and search engine page ranking when bigger traffic gains could come from concentrating on other search aspects. Continue Reading →

inbound marketing

SEO 101 – Search Engine Optimisation Jargon Explained

Search engine optimisation is all about working backwards from guidelines laid out by Google, Bing and other search engines to help a web site gain higher recognition on the web. Continue Reading →

search engine optimisation SEO

Web Search Record as Google Crown Slips again

Web searches in the UK have topped 2.7 billion in a month, a web search record – while Google dropped to the search giant’s lowest market share for five years. Continue Reading →