The Dos and Donts of Content Writing for SEO

Posted on March 17, 2014 by Simon Thompson

Search engine optimisation is no longer the luxury that it once was. Today, content writing for SEO is one of the core contingencies for building and maintaining an audience in the cutthroat market environment of today. However, many people believe that performing these duties for themselves in-house is too much for them. They may be right that the technical aspects of search engine optimisation and content writing are beyond the scope of the average person without a specific education; however, outsourcing the is within the scope of even the smallest entrepreneur. Even if you do not believe that you have the resources to outsource content writing, there are some basics that you can take into account in order to improve your chances of visibility on the major search engines. Below are just a few of the do’s and don’ts of writing content for your SEO campaign.

One – Your title

The title of your webpages one of the most important ways in which the major search engines will index your content. You must be sure that your title is relevant to the rest of the content on your page. You must also make sure that your title serves as a “shorthand” for both human and nonhuman visitors.

Your title should contain at least one of the keywords for which you are optimising your webpage. One of the best strategies to use is combine keywords within the title to get the added benefit of a longtail keyword as well as multiple single keywords. Usually, the keywords that are combined are also related. This will help with search engine visibility and it will also allow your content to be seen in multiple categories that are relevant to your business.

Two – The percentage of keywords in your body text

Long gone are the days in which you can simply spam your keyword over and over in your body text and achieve the maximum visibility for your webpage. Today, you must write your content in a way that is attractive to the average person. The major search engines are made to analyze certain aspects of your webpage such as “stickiness,” which is the amount of time that an Internet browser stays on your webpage once is visited. If your stickiness rate is low, you will lose visibility within the major search engines. The search engine algorithms will conclude that the visitor did not find relevant information on your webpage in relation to the keywords that were advertised.

For this reason, your text must read well. However, you can your writing in a technical way by using one of the many free resources that will give you a keyword thesaurus of sorts. In short, you will be able to fill your body text with synonyms of your keywords instead of simply writing your keyword over and over again, which will be viewed as spam by the major search engines.

Search engines are also very sensitive when it comes to comparing the number of times that you use your keyword in your body text as compared to the total number of words in your body text. In general, your body text should be more than 1000 words with a maximum of 5% usage of your keyword. There are free online checkers that will help you stay within these limits; you can also use your word processing program, as many of the latest iterations have these tools available on that as well.

Three – Categorise your content.

Basically, the easier that your content is to index, the higher that your webpage will rank within the major search engines. This means that you should have an internal table of contents, the skeleton of which can be found within the resources for each major search engine.

You should also make sure that there are no dead links on your page. You must ensure that every link that is on your page either goes to another page internally on your website or to a relevant resource outside of your webpage. These are all aspects of categorisation that will either improve or dilute your search engine ranking.

Four – Use alt tags on your photos.

One of the best ways to include keywords on your webpage without spanning it is to include all tags on your photos. Basically, you are naming your photo as your keyword. Because all photos need a name in order to be indexed within the major search engines, they will not you this use of your keyword as spam. You can create an alt tag by going directly into the code of your picture or by inserting your picture into one of the free online resources that will help you create an alt tag without coding.

Whether or not you take on the challenge of performing these content writing tips on your own, you should have professional help when it comes to making your content more visible on the Internet. We are here to help you be seen ahead of your competition. If need be, we can take over this entire process so that you can focus on the day-to-day aspects of your business and the customers that you already have. You must a call or an email when you are ready to take your search engine campaign to the next level.



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